What is Digital Marketing?
Digital marketing refers to the use of online platforms, channels, and technologies to promote and advertise products, services, or brands. It encompasses a wide range of strategies and techniques aimed at reaching potential customers through digital means. Digital marketing is an effective and dynamic field that covers a wide variety of strategies and tools aimed at reaching consumers in the digital space. Given that online platforms and technologies continue to evolve, digital marketing itself is continuously adapting. Let’s dive deeper into various aspects and techniques of digital marketing, exploring both core and advanced components. Strategies of Digital Marketing 1. Search Engine Optimization (SEO): SEO is a key part of online marketing that helps a website show up higher in search engine results. The goal of SEO is to attract more visitors to a site for free (without paying for ads) by improving its content, design, and speed. SEO includes: On-Page SEO: ...